Momentum grows to all electric production as Jaguar Land Rover and Ford both commit by 2030
An all electric future is in sight with two major manufacturers committing to all electric production. Both Jaguar Land Rover and Ford announced all electric production by 2030, in line with UK government policy to ban petrol and diesel cars by 2030.
Jaguar Land Rover
Jaguar Land Rover announced its new global strategy naming it the Reimagine plan.
At the heart of the Reimagine plan will be the electrification of both Jaguar and Land Rover brands on separate architectures by 2030.
Land Rover will launch six pure electric variants as it continues to be the world leader of luxury SUVs through its three models of Range Rover, Discovery and Defender. Resulting in their first all-electric version arriving in 2024.
By the middle of the 2020’s, Jaguar will have undergone a transformation to emerge as a pure electric luxury brand.
Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.
Ford committed that by mid-2026, 100 percent of Ford’s passenger vehicle range in Europe will be zero-emissions capable, all-electric or plug-in hybrid (PHEV). As a result, they will be completely all-electric by 2030. Similarly, Ford’s entire commercial vehicle range will be zero-emissions capable, all-electric or PHEV, by 2024. Two-thirds of Ford’s commercial vehicle sales expected to be all-electric or plug-in hybrid by 2030.
Spearheading Ford’s advance into an all electric future is a new $1 billion investment to modernise its vehicle assembly facility in Cologne, Germany. One of its largest manufacturing centres in Europe and the home of Ford of Europe.
The investment will transform the existing vehicle assembly operations into the Ford Cologne Electrification Center for the manufacture of electric vehicles, Ford’s first such facility in Europe.